To demonstrate Solo’s walkie talkie feature, interactive transit shelters with built-in, two way radios were placed in Vancouver, Montreal, Toronto, and Calgary. When people pushed the button they were connected live to another bus stop in another city.
Agency: Rethink, Vancouver.
Copywriter: Michael Milardo
Art Director: Bart Batchelor
Blogged with Flock
BBDO created a subway poster that has a fully functional headphonejack imbedded in it, which plays samples of various exclusive tracksavailable at pepsiaccess.ca. There are close to 100 posters playing 12different tracks running in Toronto and Vancouver from now until theend of
summer.
Every Pepsi comes with a PIN, which can be redeemed for access toultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. Thisposter plays a 30 second track sample of “Crazy” by Gnarls Barkley.After an announcer says: “That was a taste of an exclusive track fromGnarls Barkley. Check out pepsiaccess.ca for more.”
Great idea.
Blogged with Flock
