BBDO created a subway poster that has a fully functional headphonejack imbedded in it, which plays samples of various exclusive tracksavailable at pepsiaccess.ca. There are close to 100 posters playing 12different tracks running in Toronto and Vancouver from now until theend of
summer.
Every Pepsi comes with a PIN, which can be redeemed for access toultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. Thisposter plays a 30 second track sample of “Crazy” by Gnarls Barkley.After an announcer says: “That was a taste of an exclusive track fromGnarls Barkley. Check out pepsiaccess.ca for more.”
Great idea.
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