Just launched MobIncentive automates the timeless tradition of motivating people to action by offering cold hard cash. The service allows users to post challenges and invite people to pledge funds towards the cause. For example, the site currently features a challenge someone has setup to try and motivate their brother in law to quit smoking, and friends have pledged $65 if he can stop smoking for six months.
Once a challenge is completed, MobIncentive sends out PayPal invoices to the pledges and keeps track of who still owes money. The site also includes basic social networking features including user profiles, friend’s lists, and tagging of challenges.
So far the service seems to have attracted rather trivial challenges, such as “I Want The Big Mac to Cost $1 in Seattle” and “I Want to See Who Can Drink a Can of Beer the Fastest.” However, the company sees itself being used in a wide variety of ways, from the personal (like the help a friend stop smoking example) to global causes like saving the rain forest.
MobIncentive is founded by Andrew Lin and Brian Sabino, two former Microsoft employees.
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